Showing posts with label market. Show all posts
Showing posts with label market. Show all posts

Wednesday, April 4, 2018

A Composite Image for Tech Market



Tech company Advion hired us to photograph the expression CMS for their marketing team this past winter. While working with the client's limited time frame, we used a special reflective plexiglass and multiple exposures to provide a uniform background and detailed shadows. Many of the labels were added or altered in post-production, along with duplicating the product to show two different versions of this innovative technology.

Tuesday, January 23, 2018

Watch Tech in Operation













A central goal in the marketing of technology is to make the equipment easily comprehensible to the client. This can include how the product is made, how it is used, and unique benefits to the technology. For Kionix Inc., we incorporated tech photography, video, and models to showcase the device in action and the lab setting in which it is used.

Friday, March 10, 2017

Aerials for Alternative Energy


Alternative energy technologies are substantial in their contribution to the planet as well as in physical scale. This makes aerials especially beneficial to advertising environmentally conscious advancements like Nextera's solar array located in Hardwick, MA.

Wednesday, January 18, 2017

A Comprehensive Product View

Accurate coloring, texture, and shape is key to showing off the brilliant craft of Wendy Ives Felt Art. With a proper studio set-up and post-production retouching, Jon Reis Photography faithfully displays this silhouetted, eight-foot-long art piece with no surrounding distraction.

Thursday, August 18, 2016

Taking on the Retail Market

Attention to detail is key for retail market photography, and requires careful construction both in front of and behind the lens. For this LixTix Natural Lip Balm shoot, we chose to utilize an engaging background that reflects the elegant, organic simplicity of this particular product. Additionally, a shallow depth of field throws part of this background out of focus, giving the image a look of greater depth and dynamism.

Thursday, July 28, 2016

Surface Reflections for Tech Photography

Through the use of a specialized light table and lighting equipment, we control highlights, shadows, and reflections to give greater dimension to any product. Specifically with technology like the MCCI Catena 1910, a surface reflection below the item gives a simple outer design an additional element of dynamism. Visit JonReis.com for more examples of how we can help your retail or tech product become a market success.

Thursday, June 30, 2016

Working ALL the Right Angles ~ Reis and Hatch Perspective

By combining Dede Hatch's eye for detail and abstraction with Jon Reis' wide angle views, every essential aspect of your architectural design can be captured and examined by potential clientele. Hatch says, "I like pictures that ask questions rather than provide answers." Through this vision, hidden details like this cabinet surface are highlighted while full-view images are used in tandem to illustrate the overall structure. 

Thursday, June 23, 2016

Business Development in Upstate New York


Professional photography can bring your small business to the next level. In photographing the Advion Plate Express, we maneuvered lighting, composition, perspective, and arrangement to feature its most important and attractive qualities in high resolution. Jon Reis has been a prominent photographer in the Ithaca community for over 30 years and therefore knows what it takes to make the photographs for your local business a success.  


Thursday, June 9, 2016

Photographing Building Exteriors at Night

By photographing the Cornell Dairy Bar's iconic milk jug at the "magic hour," the light from within and surrounding the building glows to catch the viewer's eye. Jon Reis Photography specializes in creating images at specific times of day to show off the structure's unique qualities. Every detail is taken into account to ensure that not only the lighting but also perspective and framing are utilized to create an aesthetically pleasing depiction of the architecture and signageAdvertising, contest submissions, and portfolios can all benefit from high quality photography work, and Jon Reis Photography guarantees to make your building shine amongst the rest.

Thursday, May 12, 2016

Getting the Architectural Design Work You Want

Strategically photographing architectural details can bring their significance to the forefront; making an overall structure that much more impressive. This solar voltaic skylight in Cornell's Fernow Hall is not only essential to the building's energy efficient design but also creates an interesting graphic element in the architecture. Professional images are key for advertising to future clients and getting the design jobs you strive for, and at Jon Reis Photography we will make sure every detail and wide-angle view work in your favor. 

Thursday, May 5, 2016

Living Space With Creative Elements


Through the use of a wide angle lens, this photo for the New York Times article, "A Yurt with a View," comprises each detail of this vacation home and the unique beauty it possesses. Jon Reis Photography creates an inviting composition through adjusting key components of the room along with perspective to ensure an optimal view of your living spaceSeparate your property from the rest on the market through professional photography that draws attention to your home's unique characteristics. 

Thursday, March 10, 2016

Marketing Your Team & Staff Profiles on the Web

This Miller Mayer team portrait posed in front of the Ithaca City Courthouse provides a unified representation for clientele and staff morale. With over 30 years of experience, Jon Reis Photography knows how to make business professionals look their best for web and print use. Post-production re-touching is available, as well as the digital addition of new members to keep your company's image current. 

Thursday, February 18, 2016

Made In Ithaca ~ Feature Your Ithaca Tech Business Here


Photographing industrial sites and new technology like the Kionix robot often involves making complicated mechanisms appear accessible to its target audience. At Jon Reis Photography we pay close attention to lighting, composition, and perspective to get an optimal view of the product both in studio and on location. Contact us to get started on presenting your technology to potential clientele through images that emphasize its brilliance. 

Tuesday, February 9, 2016

Lighting Wine Bottles and Labels





Using our custom studio set up, we create precise light reflections that highlight the elegant Hazlitt wine bottle and label design. Jon Reis Photography silhouettes merchandise for commercial and web e-commerce purposes while ensuring each item looks its best. Schedule you shoot today to promote your wine bottles or other product in the form of professional retail photography.

Tuesday, December 29, 2015

Studio Product Photography Set Up


Arranging every aspect of this Hazlitt Cider set up is essential to creating a visually appealing advertisement and increasing sales. Jon Reis Photography chose the ideal apple to echo the packaging and assembled the objects in-studio and in post-production to ensure the success of the image. Your retail product deserves to be marketed with the same attention to detail as it is made, and at Jon Reis Photography we have the 30+ years of expertise to make sure your merchandise looks professional and accessible. 

Thursday, December 17, 2015

New Tech and Marketing the Right Angle


At Jon Reis Photography, we know how to effectively depict technology in our studio and on location. We can capture your merchandise from various perspectives -including stunning details, how it functions, and the work site it is made in. With images available for use across platforms, let us help captivate your audience with professional tech product photography.

Thursday, October 8, 2015

From the Vine to Wine Making in the Finger Lakes

A family-owned and sustainable winery, the Lamoreaux Landing on Seneca Lake exudes a tranquil energy when captured in shallow depth of field and high contrast lighting. Through an array of professional photographic techniques, Jon Reis Photography can skillfully capture the essence of your building or landscape design for commercial or web use.

Monday, September 28, 2015

Finger Lakes Wine Harvest Season is Here


 


A dynamic studio lighting set up is vital to making this Boundary Breaks Winery promotional photograph a success. By purposefully reflecting light off the bottle at specific angles, a clean, glowing look for the product is created. Professional commercial photography by Jon Reis can guarantee that your wine bottles look their best for this year's wine harvest season.

Thursday, August 6, 2015

Women Swimmin' makes a Splash


Jon Reis is an Ithaca-based photographer who enjoys giving back to the community by volunteering his expertise for a worthy cause. Women Swimmin' is one of the biggest fundraising events in Ithaca and not only raises much needed support for Hospicare but also fosters comradery and tradition in this dedicated community. Jon Reis Photography has been proud to commemorate this annual event for over ten years and will be sure not to miss a moment at this year's event on August 8th. To view Women Swimmin' photos from past years or to see this year; please visit: JonReis.PhotoReflect.com

Thursday, July 30, 2015

Its Made Here in Ithaca ~ Featured Artisan Works

Are you looking to get into the next gallery exhibit or writing a grant? You put a lot of effort into creating unique, artisan crafts to provide for your customers, and the photographs of your products should match the quality of your hand worked originals. We know the right techniques to make your products a lasting impression. We used unobtrusive plexiglass stands to highlight the shape of these Kingsbury Pottery pieces and manipulated lighting to shadow the background. Our studio is located downtown near the Ithaca Commons, Jon Reis Photography will showcase your work with the best light so you'll have the advantage when applying for finer galleries and craft shows as well as advertise to your customers.