Thursday, August 18, 2016

Taking on the Retail Market

Attention to detail is key for retail market photography, and requires careful construction both in front of and behind the lens. For this LixTix Natural Lip Balm shoot, we chose to utilize an engaging background that reflects the elegant, organic simplicity of this particular product. Additionally, a shallow depth of field throws part of this background out of focus, giving the image a look of greater depth and dynamism.

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